Introducing Steez

A collaboration between Tearsheet and Publicis Sapient. STEEZ is a hub for finserv professionals high and low to learn what it takes to capture, delight, and retain today’s financial consumer.

The need to meet Gen Z where they are is obvious. That need is far greater in financial services – an industry built by, and for, Boomers and Gen Xers. We are moving in the right direction, but the industry is still light years behind conquering the Gen Z mindset. That's why we're bringing you...


The Guide to Gen Z Readiness


We’ve deciphered the code, collected the facts as they are today, and set the stage for everything you need to know about Gen Z; and what it actually means to capture and delight them.

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The STEEZ Guide lays the groundwork, asking and answering the important questions: Who is Gen Z? What’s their relationship to money? How are they banking? And most importantly, the anatomy of a Gen Z-ready institution.

Delivering you a working definition of what it means to stand up for this unique generation in financial services and beyond. 


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Are You Gen Z Ready? 

We’ve created a questionnaire to measure how prepared US financial institutions are to serve the Gen Z demographic. The insights gathered will be distributed to banks and fintechs’ executive teams, so they can develop effective strategies to address this segment. We would love to get your input to help us make it great.


We’re kicking off the first episode of our Steez Podcast with a bang and a common message: youth are the future. 

Host Rebecca Cohen was joined by Kristy Kim, CEO of TomoCredit, Michael T. Pugh, CEO, and President of Carver Federal Savings Bank, and Lule Demmissie CEO of eToro.