Steez Survey 2022
Steez Life™:The Guide to Gen Z Readiness – is a working definition of who Gen Z is, and what it means to stand up for them in financial services and beyond – created by Tearsheet and Publicis Sapient.
We would love to get your input to help us make it great. There are two parts to this survey. The first is a Quantitative survey that should take 5 minutes. The second part is an optional Qualitative Survey to give us more details about your answers.
This survey is anonymous. It measures how prepared US financial institutions are to serve the Gen Z demographic.The insights gathered will be distributed to banks and fintechs’ executive teams, so they can develop effective strategies to address this segment. When distributing the results we will not include your name or your organization’s name – only the result of our findings.
If you would like to see the final survey results before we distribute them, please leave us your email address, and we will share them with you. You also have the option to opt-out, and your results will not be included in the final report.
Quantitative Survey
Brand Marketing
The average attention span of Gen Z is about eight seconds – so connecting with this generation online means creating content that grabs their attention immediately. Gen Z is big on financial literacy – despite not getting a lot of opportunities to learn about it in school. Instead, they're turning to platforms like TikTok to learn more.
Product
Gen Zers are estimated to have $360 billion in spending power. They are set to become the largest group of consumers in the next decade as they further integrate into the workforce. Furthermore, Zoomers are expected to inherit at least $30 trillion in wealth transfer from their Boomer elders.
Brand Values
Gen Z invests to make money but also to support social good. More socially and environmentally conscious than their elders, they are highly inclined towards purpose-driven investing. 67% are interested in investing in sustainability organizations, and 35% are willing to invest in those organizations – even at the cost of lower returns.
1 Star: Not at all - 5 stars: Extremely diverse
1 Star: Not at all - 5 stars: Extremely diverse
1 Star: Not at all - 5 stars: Extremely friendly
1 Star: Not at all - 5 stars: Extremely engaged
1 Star: Not at all - 5 stars: Extremely representative
1 Star: Not at all - 5 stars: Extremely supportive
Qualitative Survey (Optional)
We would love to hear more about your answers above and what you are doing to service Gen Zers. Please share a little more of your time with us.
Brand Marketing
The average attention span of Gen Z is about eight seconds – so connecting with this generation online means creating content that grabs their attention immediately. Gen Z is big on financial literacy – despite not getting a lot of opportunities to learn about it in school. Instead, they're turning to platforms like TikTok to learn more.
Product
Gen Zers are estimated to have $360 billion in spending power. They are set to become the largest group of consumers in the next decade as they further integrate into the workforce. Furthermore, Zoomers are expected to inherit at least $30 trillion in wealth transfer from their Boomer elders.
Brand Values
Gen Z invests to make money but also to support social good. More socially and environmentally conscious than their elders, they are highly inclined towards purpose-driven investing. 67% are interested in investing in sustainability organizations, and 35% are willing to invest in those organizations – even at the cost of lower returns.